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Golfers Are Funny!‘I’m going to try to the Stack and Tilt. I’ve tried the 8 Step Swing,
The X Factor, Slow and Low, Square to Square, along with every other
new swing that has come out.
‘I’ve tried video analysis, I’ve tried
Golf Tec, I’ve even tried getting down on my hands and knees to pray.
‘Yet, I still have the same inconsistent golf swing. I’ve spent
hundreds – well, thinking about it …. I’ve spent thousands …. well,
let’s just put it this way …. my kids inheritance isn’t what it used to
be – trying to find something to help me become more consistent.’
We live in a society that thrives on making things simpler. Perfect
example: Would you rather use Microsoft Word or go back to loading paper into a typewriter and then having to go through the hassle of
starting over after making a simple mistake. (Really, I tried to type mistake wrong to
illustrate my point, but Microsoft won’t let me make a mistake even if
I wanted to).
Make Life Simple
Yet, the Golfer that’s having a hard time on the golf course seems to
be looking for more difficult. We’re actually thinking of changing our
company name to Golf Made Difficult, but we feel if we did – there
would be too much demand and we wouldn’t be able to keep up with number
of Golfers calling and emailing us to help them make complicated swing
changes.
So we’ll keep it Golf Made Simple
Why do most people today have their automobiles shift gears
automatically as opposed to manually shifting? Why don’t you have a
rotary telephone in your house anymore? Do you know anyone that still
fiddles with an answering machine that’s hooked up by a cord to your
telephone as opposed to voice mail?
Yet, the Golfer isn’t happy until your Instructor sits you down to
analyze every movement of your golf swing. The Golfer wants to know
everything they’re doing wrong in their swing. ‘You see my right elbow
at the top of my swing, is that where it’s supposed to be?’ “Well Mr.
Lewis, you’re right, according to our highly advanced technology that
can analyze every movement in your golf swing, along with determining
if you’re getting enough calcium in your diet – it shows that your right
elbow is about 2.394 degrees out of place.”
In every aspect of our life, we’re trying to make things ‘Simpler’.
We’re trying to use less thought to accomplish difficult tasks. Yet in
Golf – the so-called Swing Guru’s are trying to make things more
difficult!
An 8 Step Swing? I have difficulty walking and chewing gum at the same time.
To give you an idea on how embarrassed I am about this ‘complicated is
better philosophy’ that has hooked Golfers to the point of me
relabeling it as ‘Crack for Golfers’ – somebody sent me this amazing
comment they found on the Golf Tec website – ‘By primarily working in
an indoor, controlled environment, clients can focus on the swing
process as opposed to simply relying on ball flight. By ignoring ball
flight in some of (the) lessons, clients can avoid reinforcing bad
habits.’
Ignoring your ball flight can avoid reinforcing bad habits? Is that a
joke? Are they trying to be funny? Don’t tell me they’re serious. That
comment may be the #1 reason that video analysis will really mess up your golf
swing!
Do I smell Snake Oil?
Technology has helped us create better golf clubs and golf balls. It’s
helped to make the golf club out of better materials (from Persimmon
Wood and Hickory Shafts to Titanium and Graphite Shafts), along with
allowing us to fit you to the correct equipment to match your golf
swing.
All these other complicated swing techniques that are based upon you
copying Jim McLean’s 8-Step Swing or the Golf Tec model swing or the
Stack and Shank … ahhh, I mean the Stack and Tilt swing - hasn’t helped
anybody (I have ever met) swing better. It might make a Golfer feel
better that at least they’re doing something to try to improve – but
has it helped your swing to improve to the point that your scores have
gotten better?
So why have I gotten into the whole gimmick
swing, video analysis, you better be careful what you do next to
improve your golf swing - rap? Because it’s that time of year that
millions of Golfers can’t go outside to play – so they feel the next
best thing is to sign-up to take golf lessons at one of those video
simulator places that you can get your swing analyzed, or wile away
your time with a book that explains 8 different swing moves you need to
master or get on a Golf Internet Chat room that’s filled with closeted,
anonymous Golf Gurus with nicknames such as Golf Genius that are looked
up to like Rock Stars by frustrated, desperate Golfers that will do
anything not to be frustrated anymore.
My question is – Do you know anyone that has signed up for a 6 lesson Video Analysis series and taken all 6 lessons? On the other hand – Do you
know anyone that has signed up for a 6 lessons series and only taken 4
or 5 lessons? Why is that so commonplace? Well, they bait you in with
promises of Glory – and after the 4th week, when you’re so confused
that you’re scared to swing the golf club back because you’re thinking
about everything you’re doing wrong and how you want to make sure that
you do it correct – something deep down inside says to you – ‘this
stinks!’
‘This is too complicated, why am I making it so hard on myself?’
The Monkey is constantly swinging from vine to vine looking for
answers – unfortunately they believe that the more difficult the vine
is – the better it is for their golf swing
The Player just Tick Tocks and smiles
Are you swinging vine to vine as you grit your teeth or are you smiling?
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“The Best Round Of My Life!”
Hi Sam -- hope all is well with you. I wanted to tell you that I shot an 84 in Aruba last week.
It was a pretty hard, long course and very windy.
We played three
days: 94, 91 and 84. The best part was that I shot a 45/39.
My husband (who has a handicap of 6) shot a 40-38. He was so
happy. My game is really coming around. The last few times I have
played, people have commented on how I should be an advertisement for GMS.
Marianne F. - Jefferson City, Missouri Sent December 18th, 2009
Attended Lake Tahoe location on July 20th to 22nd, 2009
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“I'm Looking Forward To The New Season With Confidence!”
Hi
Jeff,
Just
a quick note to wish everyone at GMS the best of the holiday season. Our
golf season up here in NYC is over due to weather, I last played the week
after Thanksgiving and shot an 91.
I
had 8 holes in GIR and and two holes with double bogey and still shot 91. If
only I made a few putts.
I
have seen a tremendous improvement in my driving and iron game since we last
spoke. I'm striking the ball squarely and getting height and distance on all my
clubs.
Now that the season has ended I have started my indoor drills. I'm doing the
exercise and drills from the GMS video, plus
treadmill walking to reduce my core and strengthen my back and stomach muscles.
I
am making a commitment to improve my putting by doing the drills taught at GMS
in March and also the putting drills you sent me this summer.
I'm
looking forward to the new season with more confidence that I will be
making more putts and scoring better.
Wishing
all a happy and healthy a holiday.
Regards,
Tony DeLaurentis – New Rochelle, New York – Sent December 16th, 2009
Attended Amelia Island location on March 30th to April 1st, 2009
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An End Of Year Report To Our Shareholders
I guess this is the part of the newsletter where we should say that we wish everyone a Merry Christmas and a joyous & Happy New Year.
However, besides looking forward - I like to reflect back. 2009 is and was a year of contrasts. First - many people struggled this year as much of the world went through an economic crisis. Jobs were lost, homes were lost, etc.
Yet, as 2009 won't go down as the favorite year of many ... it was a great year for GMS. Besides having a record number of Golfers coming to see us, a record number of referrals and a record number of Golfers returning to see us - we also opened up 3 new fantastic locations. Washington DC and Denver for the summer season of June through October - plus our first International location for European Golfers in Sotogrande, Spain (in southwest Andulucia on the Mediterranean Sea) for the winter season of November through May.
As I have been lucky to have met (through GMS) some of the nicest, smartest and most successful people from around the world - there are many things that have I learned. However, two things that really hit home this past year are: Treat the people that come to see you even better than they expect to be treated ... exceed expectations; and when you face adversity ... work harder.
We (GMS) have worked with a higher intensity in 2009 than we ever imagined we could. And it has paid off. So we're going to bring that intensity into 2010 so that we can even further improve the GMS Experience and GMS Program. There is nothing else like GMS in the golf industry. There isn't any form of golf instruction that comes close to comparing with the system we have built or the training our Instructors receive when they first start with GMS, as well as the everyday training our Instructors partake in before you even arrive at the golf course.
Maybe that is why GMS receives over 500 resumes from PGA Professionals each year. Maybe that is why Golf Resorts actively pursue GMS to open at their facility. And maybe that is why during very tough economic conditions GMS had a record number of Golfers coming to see us without us having to start discounting our service.
If we discounted our service - then that would mean we would have to lower our service level to you. It costs real money for us to hire great PGA Professionals, to train these Professionals for 5 weeks when they start, and to continue to train 6 days a week throughout the year. It costs real money to be associated with excellent golf courses, nice hotels and high level golf resorts. It costs real money to have a dedicated Instructor For Life follow-up program for our Golfers.
If we discounted - where would you prefer us to skimp? Less talented Instructors? Lower level of golf courses? Eliminate the Instructor For Life program?
We will not allow that to happen at GMS. And I believe there are many out there that understand that great products and exceptional service cost money for the company providing them.
With sign-ups for 2010 well ahead of where we were at this point for last year (for 2009 sign-ups). With a very good possibility that another International GMS location will be opening up in the 2nd quarter of 2010. Along with a very good possibility that another GMS summer location in the US will open .... I have to say that:
I'm really looking forward to seeing how much better we can make the GMS Experience in 2010! And that all starts with how much better we can help you become as a Golfer. Judging by the number of Golfers coming to GMS in 2009 and signed up for 2010 - we're doing a very good job of helping our Golfers improve. Yet, we're not satisfied and we're going to continue improving ourselves in 2010 so that we can help you even more!
Regards,
Marc Solomon - Your Instructor For Life
Golf Made Simple, Inc.
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GMS Photo of the Week
This is a photo sent to us from a group of Golfers that have been to GMS every year since 2003 - Bob Warpinski (in photo), Brian Warpinski and Jim Anderson. Bob and Jim are from Green Bay Wisconsin; Brian from Edina, Minnesota.
This photo from May 2008 was taken on the 6th hole of Heron Bay Golf Club (our Boca Raton, Florida location) during the afternoon 9-holes of On-course Instruction.
"So Bob, what's your PLAN for this shot?"
Bob, Brian & Jim - be on the lookout for a small gift from GMS for sharing your photo. And if you have a photo from your GMS Experience, send it to MyPlayerPhoto@GolfMadeSimple.com and we'll send you a small thank you gift. | |
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"Who's Your Caddie?"
Excerpted from GIW Issue 255 - October 29th, 2007
Come on, tell me - Who's Your Caddie? I can't tell you how many times
I've heard a Golfer tell me that they played better when they've had a
chance to play 18 holes with a Caddie. Why is this? And how can you
incorporate these same strategies and techniques into your game all the
time?
Is it because they're cleaning your clubs after each shot, raking your
bunkers or even carrying your clubs? That may be a small influence. Or
can it be that after a couple of holes of watching you play, they know
more about your game and your abilities than you may know about
yourself?
Now, can you learn how to develop this talent and apply it to your game?
Golf Improvement Weekly
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